About Us

Stylish for over 50 years: In 1968, Hans-Ulrich Gygax opened the first Bijou les Boutiques store in Biel, featuring exquisite pieces from around the world—from ceramics and leather bags to the first pair of blue jeans. Today, siblings Sabine and Markus Gygax run the company, which employs around two hundred people. What remains unchanged is a passion for fashion and an eye for fresh, unique looks.

Sabine Gygax

OWNER & CEO
sabine.gygax@bijou.ch

Style is an expression of your personality. Fashion, on the other hand, reflects the passing trends of an ever-changing industry and isn’t shaped solely by personal taste. My motto is to combine the two: adding fashionable touches without losing sight of your individual style. That’s what Bijou les Boutiques embodies.

Markus Gygax

OWNER
markus.gygax@bijou.ch

Fashion, interior design, and retail are my passions. These fields are constantly evolving—and that’s a good thing. Bringing values such as trust, reliability, and quality to life within the company is a fascinating challenge for me. It’s wonderful to see that these values continue to be upheld.

Ursula Balmer

MEMBER OF THE EXECUTIVE BOARD
ursula.balmer@bijou.ch

No two days are alike here—and I love that. I truly enjoy working with our teams at Bijou les Boutiques, trying new things, improving what already works, and inspiring others. There’s a strong sense of unity across the company, and that’s what makes our day-to-day work so special.

Andrea Schneider

MEMBER OF THE EXECUTIVE BOARD
andrea.schneider@bijou.ch

For me, the secret ingredients behind Bijou les Boutiques’ success are mutual respect, supporting one another, and a touch of curiosity in everything we do. Moving forward rather than standing still—that’s what Bijou les Boutiques has always stood for. And it’s wonderful to be part of that vision.

Aylin Maeschi

MEMBER OF THE EXECUTIVE BOARD
aylin.maeschi@bijou.ch

A family-owned business shapes a company’s identity in many ways. Values such as a strong sense of community, empathy, loyalty, and warmth are deeply valued. Bijou les Boutiques embodies this mindset and, through its distinctive fashion and great attention to detail, creates a truly special atmosphere for both customers and employees.

Sarina Baumann

MEMBER OF THE EXECUTIVE BOARD
sarina.baumann@bijou.ch

Bijou les Boutiques is like a journey—always full of surprises and inspiration. I take great joy in working with our teams and, together with our customers, immersing ourselves in a world that evokes emotion and makes everyday life a little more beautiful. The encounters, the continuous evolution, and the creative detours along the way make every day unique.

Refreshing & Unique

Decor Team

Our energetic decor team works with great passion to create amazing and unique Looks our Bijous les Boutiques.